Throughout the years I've had many reasons to want to check my external IP. For the vast majority of that time
whatismyip.com has been my go-to site to get that information; Not that there weren't other places to get the information (
moanmyip.com is a fun one that comes to mind) but it was the most straightforward. I'm currently in a hotel room and using a VPN to connect to my home network to protect my traffic, but the VPN software said it was connected while still showing the graphic that made it seem like it was still trying to connect. So I was refreshing
whatismyip.com to see if it was actually getting connected or not. Until I ran into this:
I really couldn't believe it. They're basically "charging" information for the service of telling you your external IP. The price isn't THAT high, because pretty much any site you go to will ask you for an email address. The problem that I have with it is that they don't offer you any additional value for your email address. This is immediately proven when I turned around and Googled "check ip address" and saw that Google built that functionality into their search.
When Google implements your website's feature directly in their search results, your business model is pretty much gone if you can't find some way to innovate.
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